Media and Communication Research Methods

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Media and Communication Research Methods by Anders Hansen, David Machin, Macmillan Education UK
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Author: Anders Hansen, David Machin ISBN: 9781137589644
Publisher: Macmillan Education UK Publication: September 12, 2018
Imprint: Red Globe Press Language: English
Author: Anders Hansen, David Machin
ISBN: 9781137589644
Publisher: Macmillan Education UK
Publication: September 12, 2018
Imprint: Red Globe Press
Language: English

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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