Media Choice

A Theoretical and Empirical Overview

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Media Choice by , Taylor and Francis
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Author: ISBN: 9781135925062
Publisher: Taylor and Francis Publication: June 11, 2009
Imprint: Routledge Language: English
Author:
ISBN: 9781135925062
Publisher: Taylor and Francis
Publication: June 11, 2009
Imprint: Routledge
Language: English

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

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