Media Management

Leveraging Content for Profitable Growth

Nonfiction, Computers, Application Software, Multimedia, Business & Finance, Industries & Professions, Industries
Cover of the book Media Management by , Springer Berlin Heidelberg
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Author: ISBN: 9783540247869
Publisher: Springer Berlin Heidelberg Publication: November 2, 2012
Imprint: Springer Language: English
Author:
ISBN: 9783540247869
Publisher: Springer Berlin Heidelberg
Publication: November 2, 2012
Imprint: Springer
Language: English

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

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