Media, Telecommunications, and Business Strategy

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Media, Telecommunications, and Business Strategy by Richard A. Gershon, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard A. Gershon ISBN: 9781136288913
Publisher: Taylor and Francis Publication: July 18, 2013
Imprint: Routledge Language: English
Author: Richard A. Gershon
ISBN: 9781136288913
Publisher: Taylor and Francis
Publication: July 18, 2013
Imprint: Routledge
Language: English

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

More books from Taylor and Francis

Cover of the book The Postzionism Debates by Richard A. Gershon
Cover of the book Zizek and Law by Richard A. Gershon
Cover of the book The Therapist's Notebook on Positive Psychology by Richard A. Gershon
Cover of the book A Briefe Introduction to the Skill of Song by William Bathe by Richard A. Gershon
Cover of the book Social Development and Social Work Perspectives on Social Protection by Richard A. Gershon
Cover of the book The Politics of Cultural Development by Richard A. Gershon
Cover of the book Language Planning in Europe by Richard A. Gershon
Cover of the book Crusader Syria in the Thirteenth Century by Richard A. Gershon
Cover of the book Hausa Superstitions and Customs by Richard A. Gershon
Cover of the book British and American Foundings of Parliamentary Science, 1774–1801 by Richard A. Gershon
Cover of the book Public Mental Health Marketing by Richard A. Gershon
Cover of the book China's Emergent Political Economy by Richard A. Gershon
Cover of the book Transdisciplinary Sustainability Studies by Richard A. Gershon
Cover of the book Nobody's Child by Richard A. Gershon
Cover of the book Managing Visitor Attractions by Richard A. Gershon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy