Media Writing

A Practical Introduction

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance
Cover of the book Media Writing by Craig Batty, Sandra Cain, Macmillan Education UK
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Author: Craig Batty, Sandra Cain ISBN: 9781137529558
Publisher: Macmillan Education UK Publication: February 5, 2016
Imprint: Red Globe Press Language: English
Author: Craig Batty, Sandra Cain
ISBN: 9781137529558
Publisher: Macmillan Education UK
Publication: February 5, 2016
Imprint: Red Globe Press
Language: English

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. 

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. 

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

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