Medicines as a Service

A New Commercial Model for Big Pharma in the Postblockbuster World

Nonfiction, Health & Well Being, Medical, Medical Science, Pharmacology
Cover of the book Medicines as a Service by Soeren Mattke, Lisa Klautzer, Tewodaj Mengistu, RAND Corporation
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Author: Soeren Mattke, Lisa Klautzer, Tewodaj Mengistu ISBN: 9780833076441
Publisher: RAND Corporation Publication: June 6, 2012
Imprint: RAND Corporation Language: English
Author: Soeren Mattke, Lisa Klautzer, Tewodaj Mengistu
ISBN: 9780833076441
Publisher: RAND Corporation
Publication: June 6, 2012
Imprint: RAND Corporation
Language: English
The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models.
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The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models.

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