Membership Marketing in the Digital Age

A Handbook for Museums and Libraries

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Business & Finance, Industries & Professions
Cover of the book Membership Marketing in the Digital Age by Patricia Rich, Dana S. Hines, Rosie Siemer, Rowman & Littlefield Publishers
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Author: Patricia Rich, Dana S. Hines, Rosie Siemer ISBN: 9781442259829
Publisher: Rowman & Littlefield Publishers Publication: December 3, 2015
Imprint: Rowman & Littlefield Publishers Language: English
Author: Patricia Rich, Dana S. Hines, Rosie Siemer
ISBN: 9781442259829
Publisher: Rowman & Littlefield Publishers
Publication: December 3, 2015
Imprint: Rowman & Littlefield Publishers
Language: English

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:

  • Member acquisition
  • Membership planning and projections
  • Membership retention and renewals
  • Membership servicing, engagement and loyalty

It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:

It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

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