Methods for Analyzing Social Media

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Methods for Analyzing Social Media by , Taylor and Francis
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Author: ISBN: 9781351558396
Publisher: Taylor and Francis Publication: July 5, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351558396
Publisher: Taylor and Francis
Publication: July 5, 2017
Imprint: Routledge
Language: English

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

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