Microtrends

The Small Forces Behind Tomorrow's Big Changes

Business & Finance
Cover of the book Microtrends by Mark Penn, E. Kinney Zalesne, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Penn, E. Kinney Zalesne ISBN: 9780446402064
Publisher: Grand Central Publishing Publication: September 5, 2007
Imprint: Twelve Language: English
Author: Mark Penn, E. Kinney Zalesne
ISBN: 9780446402064
Publisher: Grand Central Publishing
Publication: September 5, 2007
Imprint: Twelve
Language: English

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past.

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past.

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

More books from Grand Central Publishing

Cover of the book Robert Ludlum's (TM) The Bourne Betrayal by Mark Penn, E. Kinney Zalesne
Cover of the book Binge Breaker!(TM) by Mark Penn, E. Kinney Zalesne
Cover of the book Deep Disclosure by Mark Penn, E. Kinney Zalesne
Cover of the book The Lice-Buster Book by Mark Penn, E. Kinney Zalesne
Cover of the book Pachinko (National Book Award Finalist) by Mark Penn, E. Kinney Zalesne
Cover of the book With Every Breath by Mark Penn, E. Kinney Zalesne
Cover of the book Hard to Handle by Mark Penn, E. Kinney Zalesne
Cover of the book Death of a Kingfisher by Mark Penn, E. Kinney Zalesne
Cover of the book The Power of Presence by Mark Penn, E. Kinney Zalesne
Cover of the book The Misbegotten King by Mark Penn, E. Kinney Zalesne
Cover of the book Death's Half Acre by Mark Penn, E. Kinney Zalesne
Cover of the book Catch Me a Cowboy by Mark Penn, E. Kinney Zalesne
Cover of the book Mystery Writers of America Presents The Rich and the Dead by Mark Penn, E. Kinney Zalesne
Cover of the book The Pound a Day Diet by Mark Penn, E. Kinney Zalesne
Cover of the book Snow in August by Mark Penn, E. Kinney Zalesne
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy