Misbehaving: The Making of Behavioral Economics

Business & Finance, Marketing & Sales, Consumer Behaviour, Economics, Economic History, Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, W. W. Norton & Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard H. Thaler ISBN: 9780393246773
Publisher: W. W. Norton & Company Publication: May 11, 2015
Imprint: W. W. Norton & Company Language: English
Author: Richard H. Thaler
ISBN: 9780393246773
Publisher: W. W. Norton & Company
Publication: May 11, 2015
Imprint: W. W. Norton & Company
Language: English

**Winner of the Nobel Prize in Economics

Get ready to change the way you think about economics.**

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**Winner of the Nobel Prize in Economics

Get ready to change the way you think about economics.**

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

More books from W. W. Norton & Company

Cover of the book The Body Remembers Volume 2: Revolutionizing Trauma Treatment by Richard H. Thaler
Cover of the book The Three Trillion Dollar War: The True Cost of the Iraq Conflict by Richard H. Thaler
Cover of the book Thermonuclear Monarchy: Choosing Between Democracy and Doom by Richard H. Thaler
Cover of the book Foundational Concepts in Neuroscience: A Brain-Mind Odyssey (Norton Series on Interpersonal Neurobiology) by Richard H. Thaler
Cover of the book Arabian Jazz: A Novel by Richard H. Thaler
Cover of the book Is Life Like This?: A Guide to Writing Your First Novel in Six Months by Richard H. Thaler
Cover of the book Waste: Uncovering the Global Food Scandal by Richard H. Thaler
Cover of the book The Sterile Cuckoo by Richard H. Thaler
Cover of the book The Bank of Fear: A Novel by Richard H. Thaler
Cover of the book Cowboys Are My Weakness: Stories by Richard H. Thaler
Cover of the book Desolation Island (Vol. Book 5) (Aubrey/Maturin Novels) by Richard H. Thaler
Cover of the book The Iron Wall: Israel and the Arab World (Updated and Expanded) by Richard H. Thaler
Cover of the book What's Liberal About the Liberal Arts?: Classroom Politics and "Bias" in Higher Education by Richard H. Thaler
Cover of the book Between Lives: An Artist and Her World by Richard H. Thaler
Cover of the book Rocket and Lightship: Essays on Literature and Ideas by Richard H. Thaler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy