Mobile Marketing

Finding Your Customers No Matter Where They Are

Business & Finance, Marketing & Sales
Cover of the book Mobile Marketing by Cindy Krum, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cindy Krum ISBN: 9780768694796
Publisher: Pearson Education Publication: February 25, 2010
Imprint: Que Publishing Language: English
Author: Cindy Krum
ISBN: 9780768694796
Publisher: Pearson Education
Publication: February 25, 2010
Imprint: Que Publishing
Language: English

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

 

Topics include

  • Getting started fast with mobile marketing
  • Understanding the international mobile marketing landscape
  • Targeting and tracking the fast-changing mobile demographic
  • Taking full advantage of the iPhone platform
  • Leveraging mobile advertising, promotion, and location-based marketing
  • Building micro-sites and mobile applications
  • Performing search engine optimization for mobile sites and applications
  • Building effective mobile affiliate marketing programs
  • Integrating online and offline mobile marketing
  • Avoiding mobile marketing spam, viruses, and privacy violations
  • Previewing the future of mobile marketing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

 

Topics include

More books from Pearson Education

Cover of the book Final Cut Pro 6 by Cindy Krum
Cover of the book Microsoft SharePoint 2013 Administration Inside Out by Cindy Krum
Cover of the book Your Camera Loves You by Cindy Krum
Cover of the book UAT Defined by Cindy Krum
Cover of the book 31 Days Before Your CompTIA A+ Certification Exam by Cindy Krum
Cover of the book An Inspector Calls: York Notes for GCSE by Cindy Krum
Cover of the book Foundations of Digital Art and Design with the Adobe Creative Cloud by Cindy Krum
Cover of the book Concurrent Programming on Windows by Cindy Krum
Cover of the book Some Simple Ideas to Help You Manage Other People by Cindy Krum
Cover of the book Create Marketplace Disruption by Cindy Krum
Cover of the book The PC and Gadget Help Desk by Cindy Krum
Cover of the book Measuring the Software Process by Cindy Krum
Cover of the book Trade the Trader, Video Enhanced Edition by Cindy Krum
Cover of the book What Keeps Project Managers from Managing Their Projects by Cindy Krum
Cover of the book Law Express: Contract Law by Cindy Krum
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy