Mobile Marketing Explained

Business & Finance, Economics
Cover of the book Mobile Marketing Explained by Can Akdeniz, IntroBooks
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Author: Can Akdeniz ISBN: 9781310686443
Publisher: IntroBooks Publication: January 13, 2016
Imprint: Smashwords Edition Language: English
Author: Can Akdeniz
ISBN: 9781310686443
Publisher: IntroBooks
Publication: January 13, 2016
Imprint: Smashwords Edition
Language: English

Customized marketing became more realistic after big data analytics and targeted marketing tools were implemented online, but those still offered the framework of a buying profile, not necessarily that sweet spot of temporal, geographical, and behavioral marketing that is not only designed for your tastes, but also for your immediate location in the world. This sort of micro marketing was impossible for earlier generations, and is still only in its early stages across most parts of the world. As can be said of most major advancements in communication and human interaction, the rise of this targeted, highly successful marketing style was preceded by another innovation and cultural trend that enabled it to exist – mobile technology.

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Customized marketing became more realistic after big data analytics and targeted marketing tools were implemented online, but those still offered the framework of a buying profile, not necessarily that sweet spot of temporal, geographical, and behavioral marketing that is not only designed for your tastes, but also for your immediate location in the world. This sort of micro marketing was impossible for earlier generations, and is still only in its early stages across most parts of the world. As can be said of most major advancements in communication and human interaction, the rise of this targeted, highly successful marketing style was preceded by another innovation and cultural trend that enabled it to exist – mobile technology.

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