Monetising Data

How to Uplift Your Business

Nonfiction, Science & Nature, Mathematics, Statistics
Cover of the book Monetising Data by Andrea Ahlemeyer-Stubbe, Shirley Coleman, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrea Ahlemeyer-Stubbe, Shirley Coleman ISBN: 9781119125150
Publisher: Wiley Publication: February 1, 2018
Imprint: Wiley Language: English
Author: Andrea Ahlemeyer-Stubbe, Shirley Coleman
ISBN: 9781119125150
Publisher: Wiley
Publication: February 1, 2018
Imprint: Wiley
Language: English

Practical guide for deriving insight and commercial gain from data

Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation.

The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource:

  • Focuses on different business scenarios and opportunities to turn data into value
  • Gives an overview on how to store, manage and maintain data
  • Presents mechanisms for using knowledge from data analytics to improve the business and increase profits
  • Includes practical suggestions for identifying business issues from the data

Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Practical guide for deriving insight and commercial gain from data

Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation.

The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource:

Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.

More books from Wiley

Cover of the book A Companion to Literary Theory by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Handbook for Cleaning for Semiconductor Manufacturing by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Transformers and Inductors for Power Electronics by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Labormanagement by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Building Type Basics for Senior Living by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Fundamentals of Computational Intelligence by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Successful Stock Signals for Traders and Portfolio Managers by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Democracy and the Global Order by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Islamic Branding and Marketing by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book The Purpose of Boys by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Qualitative Research by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Barthes by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Essentials of Dyslexia Assessment and Intervention by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Questions and Answers for Dental Nurses by Andrea Ahlemeyer-Stubbe, Shirley Coleman
Cover of the book Named Entities for Computational Linguistics by Andrea Ahlemeyer-Stubbe, Shirley Coleman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy