Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

The Brilliant Launch and Sudden Collapse of the Monitor Channel

Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics, Social Science
Cover of the book Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel by Susan Bridge, Taylor and Francis
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Author: Susan Bridge ISBN: 9781317464440
Publisher: Taylor and Francis Publication: May 20, 2015
Imprint: Routledge Language: English
Author: Susan Bridge
ISBN: 9781317464440
Publisher: Taylor and Francis
Publication: May 20, 2015
Imprint: Routledge
Language: English

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

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In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

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