Motion Graphic Design

Applied History and Aesthetics

Nonfiction, Art & Architecture, General Art
Cover of the book Motion Graphic Design by Jon Krasner, CRC Press
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Author: Jon Krasner ISBN: 9781136146619
Publisher: CRC Press Publication: May 29, 2013
Imprint: Routledge Language: English
Author: Jon Krasner
ISBN: 9781136146619
Publisher: CRC Press
Publication: May 29, 2013
Imprint: Routledge
Language: English

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work.
Bring your work to the next level with a command of concepts that include:
* The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema
* Pictorial design considerations including the relationships between images and type, hierarchy, form and composition
* How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.

New to this edition:
* Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos
* New industry tools and techniques, such as Photoshop's new animation tool
* An updated and enhanced DVD, and much more

The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work.
Bring your work to the next level with a command of concepts that include:
* The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema
* Pictorial design considerations including the relationships between images and type, hierarchy, form and composition
* How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.

New to this edition:
* Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos
* New industry tools and techniques, such as Photoshop's new animation tool
* An updated and enhanced DVD, and much more

The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

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