Multichannel Commerce

A Consumer Perspective on the Integration of Physical and Electronic Channels

Business & Finance, Industries & Professions, Information Management, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Multichannel Commerce by Manuel Trenz, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Manuel Trenz ISBN: 9783319161150
Publisher: Springer International Publishing Publication: March 23, 2015
Imprint: Springer Language: English
Author: Manuel Trenz
ISBN: 9783319161150
Publisher: Springer International Publishing
Publication: March 23, 2015
Imprint: Springer
Language: English

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

More books from Springer International Publishing

Cover of the book Hayek: A Collaborative Biography by Manuel Trenz
Cover of the book The Era of Private Peacemakers by Manuel Trenz
Cover of the book Latent Variable Analysis and Signal Separation by Manuel Trenz
Cover of the book New Cities and Community Extensions in Egypt and the Middle East by Manuel Trenz
Cover of the book Trends and Applications in Software Engineering by Manuel Trenz
Cover of the book Calcium Entry Pathways in Non-excitable Cells by Manuel Trenz
Cover of the book Balanced Ethics Review by Manuel Trenz
Cover of the book Computational Methods, Seismic Protection, Hybrid Testing and Resilience in Earthquake Engineering by Manuel Trenz
Cover of the book Business Architecture Management by Manuel Trenz
Cover of the book Regional Nerve Blocks in Anesthesia and Pain Therapy by Manuel Trenz
Cover of the book Against‐Medical‐Advice Discharges from the Hospital by Manuel Trenz
Cover of the book Collaboration, Learning and Innovation Across Outsourced Services Value Networks by Manuel Trenz
Cover of the book Nonlinear Data Assimilation by Manuel Trenz
Cover of the book Learning and Intelligent Optimization by Manuel Trenz
Cover of the book Geospatial Technologies in Land Resources Mapping, Monitoring and Management by Manuel Trenz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy