Multimodality

A Social Semiotic Approach to Contemporary Communication

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book Multimodality by Gunther Kress, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gunther Kress ISBN: 9781134360468
Publisher: Taylor and Francis Publication: December 4, 2009
Imprint: Routledge Language: English
Author: Gunther Kress
ISBN: 9781134360468
Publisher: Taylor and Francis
Publication: December 4, 2009
Imprint: Routledge
Language: English

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.

Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.

Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

More books from Taylor and Francis

Cover of the book What Works by Gunther Kress
Cover of the book Complexifying Curriculum Studies by Gunther Kress
Cover of the book Helping Children and Young People who Self-harm by Gunther Kress
Cover of the book Reading Acquisition and Developmental Dyslexia by Gunther Kress
Cover of the book The Routledge Companion to the Practice of Christian Theology by Gunther Kress
Cover of the book The Other's War by Gunther Kress
Cover of the book Virginia Woolf by Gunther Kress
Cover of the book A Foucauldian Approach to International Law by Gunther Kress
Cover of the book State and Local Public Finance by Gunther Kress
Cover of the book France, 1800-1914 by Gunther Kress
Cover of the book Neoliberalism by Gunther Kress
Cover of the book Decolonization in South Asia by Gunther Kress
Cover of the book Archaeology and World Religion by Gunther Kress
Cover of the book Liberation Practices by Gunther Kress
Cover of the book Philosophy Of Law by Gunther Kress
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy