Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

Business & Finance, Industries & Professions
Cover of the book Museum Marketing and Strategy by Philip Kotler, Neil G. Kotler, Wendy I. Kotler, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philip Kotler, Neil G. Kotler, Wendy I. Kotler ISBN: 9781119363743
Publisher: Wiley Publication: August 25, 2016
Imprint: Jossey-Bass Language: English
Author: Philip Kotler, Neil G. Kotler, Wendy I. Kotler
ISBN: 9781119363743
Publisher: Wiley
Publication: August 25, 2016
Imprint: Jossey-Bass
Language: English

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

More books from Wiley

Cover of the book Starting Your Own Business by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book The Power of Identity by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Drawing Cartoons and Comics For Dummies by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Startupland by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Enough Bull by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Practical Portfolio Performance Measurement and Attribution by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Bank 4.0 by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Micro- and Nano-Structured Interpenetrating Polymer Networks by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Sales Presentations For Dummies by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book The Mindful Investor by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Aspen Plus by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Sustainable Energy Pricing by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book Fractional Order Motion Controls by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book BWL für Dummies by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Cover of the book A Companion to American Gothic by Philip Kotler, Neil G. Kotler, Wendy I. Kotler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy