Mustang and the Pony Car Revolution

Nonfiction, Reference & Language, Transportation, Automotive, Pictorial, Domestic, Business & Finance, Industries & Professions, Industries
Cover of the book Mustang and the Pony Car Revolution by Michael W. R. Davis, Arcadia Publishing Inc.
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Author: Michael W. R. Davis ISBN: 9781439642627
Publisher: Arcadia Publishing Inc. Publication: April 7, 2014
Imprint: Arcadia Publishing Language: English
Author: Michael W. R. Davis
ISBN: 9781439642627
Publisher: Arcadia Publishing Inc.
Publication: April 7, 2014
Imprint: Arcadia Publishing
Language: English
Introduced at the opening of the New York World�s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category�the �pony car��which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford�s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World�s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.
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Introduced at the opening of the New York World�s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category�the �pony car��which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford�s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World�s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.

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