My Life in Advertising and Scientific Advertising
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Claude Hopkins | ISBN: | 9780071784801 |
| Publisher: | Mcgraw-hill | Publication: | January 11, 1966 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Claude Hopkins |
| ISBN: | 9780071784801 |
| Publisher: | Mcgraw-hill |
| Publication: | January 11, 1966 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
