My Life in Advertising and Scientific Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book My Life in Advertising and Scientific Advertising by Claude Hopkins, Mcgraw-hill
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Author: Claude Hopkins ISBN: 9780071784801
Publisher: Mcgraw-hill Publication: January 11, 1966
Imprint: McGraw-Hill Education Language: English
Author: Claude Hopkins
ISBN: 9780071784801
Publisher: Mcgraw-hill
Publication: January 11, 1966
Imprint: McGraw-Hill Education
Language: English

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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