Negotiating with Tough Customers

Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table

Business & Finance, Management & Leadership, Negotiating
Cover of the book Negotiating with Tough Customers by Steve Reilly, Red Wheel Weiser
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Author: Steve Reilly ISBN: 9781632659507
Publisher: Red Wheel Weiser Publication: June 22, 2016
Imprint: Career Press Language: English
Author: Steve Reilly
ISBN: 9781632659507
Publisher: Red Wheel Weiser
Publication: June 22, 2016
Imprint: Career Press
Language: English

Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn’t playing, you aren’t either.

Regardless of the industry, situation, or product, the two most common mistakes negotiators make are:

  1. they give ground too easily, and;

  2. they get nothing in return.

When dealing with tough customers it is even more important to be able to defend your position and bargain for reciprocal concessions. Negotiating With Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators. But it goes further, making sure that when you do give ground, you get equal or better value in return.

Using a cooperative, collaborative approach in a hardball negotiation just doesn’t work. Tough negotiators will play win-win, but only if they have nothing to lose.

Negotiating With Tough Customers will make you a better salesperson by making you a better negotiator...and vice versa.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn’t playing, you aren’t either.

Regardless of the industry, situation, or product, the two most common mistakes negotiators make are:

  1. they give ground too easily, and;

  2. they get nothing in return.

When dealing with tough customers it is even more important to be able to defend your position and bargain for reciprocal concessions. Negotiating With Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators. But it goes further, making sure that when you do give ground, you get equal or better value in return.

Using a cooperative, collaborative approach in a hardball negotiation just doesn’t work. Tough negotiators will play win-win, but only if they have nothing to lose.

Negotiating With Tough Customers will make you a better salesperson by making you a better negotiator...and vice versa.

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