Nestlé. Strategic marketing management

Business & Finance, Marketing & Sales
Cover of the book Nestlé. Strategic marketing management by Kelvin Cherry, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kelvin Cherry ISBN: 9783656634775
Publisher: GRIN Verlag Publication: April 11, 2014
Imprint: GRIN Verlag Language: English
Author: Kelvin Cherry
ISBN: 9783656634775
Publisher: GRIN Verlag
Publication: April 11, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.

More books from GRIN Verlag

Cover of the book Grey (2009) argues that scientific management and human relations appear to be very different but in fact both attempting to achieve the same ends by Kelvin Cherry
Cover of the book Das nordrhein-westfälische Nichtraucherschutzgesetz by Kelvin Cherry
Cover of the book The Circumstances of Living and Working for African-American Writers in the 1960s by Kelvin Cherry
Cover of the book Sexueller Missbrauch. Kinder als Täter by Kelvin Cherry
Cover of the book Unterrichtsstunde: Reden statt schlagen - gemeinsam eine Lösung finden by Kelvin Cherry
Cover of the book Der Altar der Maria Himmelfahrt von Andrea della Robbia im Liebieghaus zu Frankfurt by Kelvin Cherry
Cover of the book Geschichte der Rundfunkorchester by Kelvin Cherry
Cover of the book Die Wörter der Scientific Language und die Bedeutung der klassischen Sprachen by Kelvin Cherry
Cover of the book Der syrisch-israelische Friedensprozess im Wandel? by Kelvin Cherry
Cover of the book Die Zukunft des Fernsehens - IP-basierte Distributionswege für audio-visuelle Inhalte eines Fernsehkonzerns by Kelvin Cherry
Cover of the book An Overview of the Active Perception Theory by Kelvin Cherry
Cover of the book Die Mühsal mit der Kommunikation auf den Punkt gebracht by Kelvin Cherry
Cover of the book Autobiographisches Schreiben im 17. Jahrhundert by Kelvin Cherry
Cover of the book Die Seele in der Antike und bei Descartes by Kelvin Cherry
Cover of the book Würfelnetze im Unterricht by Kelvin Cherry
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy