Nestlé. Strategic marketing management

Business & Finance, Marketing & Sales
Cover of the book Nestlé. Strategic marketing management by Kelvin Cherry, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kelvin Cherry ISBN: 9783656634775
Publisher: GRIN Verlag Publication: April 11, 2014
Imprint: GRIN Verlag Language: English
Author: Kelvin Cherry
ISBN: 9783656634775
Publisher: GRIN Verlag
Publication: April 11, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.

More books from GRIN Verlag

Cover of the book Corporate Governance and Corporate Control. The Market for Corporate Control in Australia by Kelvin Cherry
Cover of the book PISA und Parteiprogrammatik by Kelvin Cherry
Cover of the book Käuferverhalten - Kaufentscheidungen: Analyse möglicher Erklärungsmodelle by Kelvin Cherry
Cover of the book Die Perspektiven des Faches 'Deutsch als Fremdsprache' in Marokko by Kelvin Cherry
Cover of the book Relevant Criteria for Implementing the Lean Management Concept by Kelvin Cherry
Cover of the book Männersprache / Frauensprache. Geschlechtsspezifische Kommunikation by Kelvin Cherry
Cover of the book Umweltpolitische Mängel - zur Kritik an den Millennium-Entwicklungszielen der Vereinten Nationen by Kelvin Cherry
Cover of the book Relativsätze im Altspanischen am Beispiel des 'Cantar de Mio Cid' by Kelvin Cherry
Cover of the book Der Beginn des Schwedischen Theaters im Zeitalter des Barock by Kelvin Cherry
Cover of the book Entwicklungszusammenarbeit als interkulturelles Kommunikationsproblem by Kelvin Cherry
Cover of the book Die Haltung der Katholischen Kirche zur Todesstrafe in Helen Prejeans »Dead Man Walking« und »The Death of Innocents« by Kelvin Cherry
Cover of the book Sport im Nationalsozialismus by Kelvin Cherry
Cover of the book Vor- und Nachteile des EVA-Konzeptes zur wertorientierten Unternehmensführung by Kelvin Cherry
Cover of the book Die Theorie 'Grenzen des Wettbewerbs' der Gruppe von Lissabon by Kelvin Cherry
Cover of the book Nationalistisches Gedankengut in Kroatien by Kelvin Cherry
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy