Netflix and the Re-invention of Television

Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book Netflix and the Re-invention of Television by Mareike Jenner, Springer International Publishing
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Author: Mareike Jenner ISBN: 9783319943169
Publisher: Springer International Publishing Publication: July 24, 2018
Imprint: Palgrave Macmillan Language: English
Author: Mareike Jenner
ISBN: 9783319943169
Publisher: Springer International Publishing
Publication: July 24, 2018
Imprint: Palgrave Macmillan
Language: English

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV.  

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