Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

Nonfiction, Computers, Internet, Web Development, Web Site Design, Business & Finance, Marketing & Sales, Advertising & Promotion, General Computing
Cover of the book Neuro Design by Darren Bridger, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Darren Bridger ISBN: 9780749478896
Publisher: Kogan Page Publication: February 3, 2017
Imprint: Kogan Page Language: English
Author: Darren Bridger
ISBN: 9780749478896
Publisher: Kogan Page
Publication: February 3, 2017
Imprint: Kogan Page
Language: English

Commended: 2018 Business Book Awards - Thought Leader category

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability.

Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers.
Online resources include web links to inspiring reading, and further website resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Commended: 2018 Business Book Awards - Thought Leader category

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability.

Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers.
Online resources include web links to inspiring reading, and further website resources.

More books from Kogan Page

Cover of the book Creating Competitive Advantage by Darren Bridger
Cover of the book A Quick Start Guide to Cloud Computing by Darren Bridger
Cover of the book Improve Your Communication Skills by Darren Bridger
Cover of the book Successful Project Management by Darren Bridger
Cover of the book Learning Analytics by Darren Bridger
Cover of the book Managing the Retail Supply Chain by Darren Bridger
Cover of the book The Accountable Leader by Darren Bridger
Cover of the book Supply Chain Management for Humanitarians by Darren Bridger
Cover of the book How to Manage People by Darren Bridger
Cover of the book Decision Making and Problem Solving by Darren Bridger
Cover of the book Studying Human Resource Management by Darren Bridger
Cover of the book Podcasting Marketing Strategy by Darren Bridger
Cover of the book Managing Change by Darren Bridger
Cover of the book Dangerous Goods by Darren Bridger
Cover of the book NLP Coaching by Darren Bridger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy