New Media and Public Relations Third Edition

Nonfiction, Science & Nature, Technology, Telecommunications, Reference & Language, Language Arts, Communication, Education & Teaching
Cover of the book New Media and Public Relations Third Edition by , Peter Lang
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Author: ISBN: 9781433141386
Publisher: Peter Lang Publication: July 28, 2017
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author:
ISBN: 9781433141386
Publisher: Peter Lang
Publication: July 28, 2017
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

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