New Technologies and Branding

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book New Technologies and Branding by Philippe Sachetti, Thibaud Zuppinger, Wiley
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Author: Philippe Sachetti, Thibaud Zuppinger ISBN: 9781119510550
Publisher: Wiley Publication: February 14, 2018
Imprint: Wiley-ISTE Language: English
Author: Philippe Sachetti, Thibaud Zuppinger
ISBN: 9781119510550
Publisher: Wiley
Publication: February 14, 2018
Imprint: Wiley-ISTE
Language: English

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

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