| Author: | Marian Salzman, Ira Matathia | ISBN: | 9781250086334 |
| Publisher: | St. Martin's Press | Publication: | June 2, 2015 |
| Imprint: | St. Martin's Press | Language: | English |
| Author: | Marian Salzman, Ira Matathia |
| ISBN: | 9781250086334 |
| Publisher: | St. Martin's Press |
| Publication: | June 2, 2015 |
| Imprint: | St. Martin's Press |
| Language: | English |
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
