Nike Inc- Complete Analysis

SWOT, PESTLE and Marketing strategy

Nonfiction, Sports
Cover of the book Nike Inc- Complete Analysis by BANKIM CHANDRA PANDEY, BookRix
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: BANKIM CHANDRA PANDEY ISBN: 9783743842366
Publisher: BookRix Publication: November 27, 2017
Imprint: Language: English
Author: BANKIM CHANDRA PANDEY
ISBN: 9783743842366
Publisher: BookRix
Publication: November 27, 2017
Imprint:
Language: English

Nike competitor analysis

Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok.

Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports.

Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous.

Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Nike competitor analysis

Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok.

Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports.

Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous.

Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation. 

More books from BookRix

Cover of the book The Phoenix on the Sword (Illustrated) by BANKIM CHANDRA PANDEY
Cover of the book BLUTGELD FÜR BRASADA by BANKIM CHANDRA PANDEY
Cover of the book PEN PERCEPTION by BANKIM CHANDRA PANDEY
Cover of the book Sweetwater #1: The Medicine Show by BANKIM CHANDRA PANDEY
Cover of the book Der letzte Sheldon by BANKIM CHANDRA PANDEY
Cover of the book He Sold Me by BANKIM CHANDRA PANDEY
Cover of the book Erlebnis Deutsche Weinstraße by BANKIM CHANDRA PANDEY
Cover of the book Telepath des Teufels by BANKIM CHANDRA PANDEY
Cover of the book Jerusalem, Teil 2: Im Heiligen Land by BANKIM CHANDRA PANDEY
Cover of the book Sex, Amrum und der doppelte Theo by BANKIM CHANDRA PANDEY
Cover of the book Schloss im Süden by BANKIM CHANDRA PANDEY
Cover of the book Drachenzauber - Die Liebe des Magiers by BANKIM CHANDRA PANDEY
Cover of the book STAR GATE 057: Aktion "Apfelernte" I by BANKIM CHANDRA PANDEY
Cover of the book Upping the Ganja Trade by BANKIM CHANDRA PANDEY
Cover of the book Vocab-Backup Strategy by BANKIM CHANDRA PANDEY
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy