Nimble Leader Volume II

What Do You Stand For?

Business & Finance, Management & Leadership, Leadership
Cover of the book Nimble Leader Volume II by Andrew Ortyn, Triumph Books
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Author: Andrew Ortyn ISBN: 9781633192706
Publisher: Triumph Books Publication: May 26, 2015
Imprint: Triumph Books Language: English
Author: Andrew Ortyn
ISBN: 9781633192706
Publisher: Triumph Books
Publication: May 26, 2015
Imprint: Triumph Books
Language: English

Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume II: What Do You Stand For?, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers.  You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business.  In reading Volume II of Nimble Leader,  our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.

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Throughout  Nimble Leader  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   In Volume II: What Do You Stand For?, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers.  You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business.  In reading Volume II of Nimble Leader,  our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.

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