Nordic Consumer Culture

State, Market and Consumers

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Nordic Consumer Culture by , Springer International Publishing
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Author: ISBN: 9783030049331
Publisher: Springer International Publishing Publication: March 15, 2019
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783030049331
Publisher: Springer International Publishing
Publication: March 15, 2019
Imprint: Palgrave Macmillan
Language: English

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

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