NPR

The Trials and Triumphs of National Public Radio

Nonfiction, Entertainment, Performing Arts, Radio, Social & Cultural Studies, Social Science
Cover of the book NPR by Michael McCauley, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael McCauley ISBN: 9780231509954
Publisher: Columbia University Press Publication: June 14, 2005
Imprint: Columbia University Press Language: English
Author: Michael McCauley
ISBN: 9780231509954
Publisher: Columbia University Press
Publication: June 14, 2005
Imprint: Columbia University Press
Language: English

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

More books from Columbia University Press

Cover of the book Phenomena of Power by Michael McCauley
Cover of the book The Gang Paradox by Michael McCauley
Cover of the book Talking About Torture by Michael McCauley
Cover of the book Industrial Policy and Economic Transformation in Africa by Michael McCauley
Cover of the book Lost Souls by Michael McCauley
Cover of the book The Protestant Ethnic and the Spirit of Capitalism by Michael McCauley
Cover of the book Continental Strangers by Michael McCauley
Cover of the book Where Film Meets Philosophy by Michael McCauley
Cover of the book Progress and Values in the Humanities by Michael McCauley
Cover of the book The Letters of Gertrude Stein and Carl Van Vechten, 1913-1946 by Michael McCauley
Cover of the book Multimodal Treatment of Acute Psychiatric Illness by Michael McCauley
Cover of the book CBS’s Don Hollenbeck by Michael McCauley
Cover of the book J. M. Coetzee and Ethics by Michael McCauley
Cover of the book Friends and Other Strangers by Michael McCauley
Cover of the book Sugawara and the Secrets of Calligraphy by Michael McCauley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy