Nudge Theory in Action

Behavioral Design in Policy and Markets

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Economics, Theory of Economics
Cover of the book Nudge Theory in Action by , Springer International Publishing
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Author: ISBN: 9783319313191
Publisher: Springer International Publishing Publication: September 28, 2016
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319313191
Publisher: Springer International Publishing
Publication: September 28, 2016
Imprint: Palgrave Macmillan
Language: English

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

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