Ogilvy on Advertising

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Business & Finance, Marketing & Sales, Advertising & Promotion, Social & Cultural Studies, Social Science
Cover of the book Ogilvy on Advertising by David Ogilvy, Knopf Doubleday Publishing Group
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Author: David Ogilvy ISBN: 9780804170055
Publisher: Knopf Doubleday Publishing Group Publication: September 11, 2013
Imprint: Vintage Language: English
Author: David Ogilvy
ISBN: 9780804170055
Publisher: Knopf Doubleday Publishing Group
Publication: September 11, 2013
Imprint: Vintage
Language: English

**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

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