On Becoming a Consumer

Business & Finance, Marketing & Sales
Cover of the book On Becoming a Consumer by James McNeal, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James McNeal ISBN: 9781136375606
Publisher: Taylor and Francis Publication: February 19, 2007
Imprint: Routledge Language: English
Author: James McNeal
ISBN: 9781136375606
Publisher: Taylor and Francis
Publication: February 19, 2007
Imprint: Routledge
Language: English

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

More books from Taylor and Francis

Cover of the book Child Welfare by James McNeal
Cover of the book Doing Youth Participatory Action Research by James McNeal
Cover of the book Representing the Other in Modern Japanese Literature by James McNeal
Cover of the book The New Strategic Direction and Development of the School by James McNeal
Cover of the book Why I'm a Journalist by James McNeal
Cover of the book Bourdieusian Prospects by James McNeal
Cover of the book Fundraising Management by James McNeal
Cover of the book The Believer's Brain by James McNeal
Cover of the book Shaping Jerusalem by James McNeal
Cover of the book Business Sustainability by James McNeal
Cover of the book Spirit & Influences Of Chivalry by James McNeal
Cover of the book Global Hong Kong by James McNeal
Cover of the book The Media in France by James McNeal
Cover of the book Healthcare Politics and Policy in America: 2014 by James McNeal
Cover of the book Popular Media, Democracy and Development in Africa by James McNeal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy