Once Upon a Car

The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

Nonfiction, Social & Cultural Studies, Political Science, Politics, Labour & Industrial Relations, History, Americas, United States, Business & Finance
Cover of the book Once Upon a Car by Bill Vlasic, William Morrow
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Author: Bill Vlasic ISBN: 9780062042224
Publisher: William Morrow Publication: October 4, 2011
Imprint: William Morrow Language: English
Author: Bill Vlasic
ISBN: 9780062042224
Publisher: William Morrow
Publication: October 4, 2011
Imprint: William Morrow
Language: English

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

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