One Great Insight Is Worth a Thousand Good Ideas

An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
Cover of the book One Great Insight Is Worth a Thousand Good Ideas by Phil Dusenberry, Penguin Publishing Group
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Author: Phil Dusenberry ISBN: 9781101662045
Publisher: Penguin Publishing Group Publication: October 3, 2006
Imprint: Portfolio Language: English
Author: Phil Dusenberry
ISBN: 9781101662045
Publisher: Penguin Publishing Group
Publication: October 3, 2006
Imprint: Portfolio
Language: English

"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
 

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
 

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

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