Online Consumer Behavior

Theory and Research in Social Media, Advertising and E-tail

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology
Cover of the book Online Consumer Behavior by , Taylor and Francis
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Author: ISBN: 9781136342219
Publisher: Taylor and Francis Publication: May 4, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136342219
Publisher: Taylor and Francis
Publication: May 4, 2012
Imprint: Routledge
Language: English

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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