Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

Nonfiction, Computers, Application Software, Business Software, Advanced Computing, Information Technology, Business & Finance
Cover of the book Online Intermediaries for Co-Creation by Christoph W. Künne, Springer International Publishing
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Author: Christoph W. Künne ISBN: 9783319511245
Publisher: Springer International Publishing Publication: May 15, 2017
Imprint: Springer Language: English
Author: Christoph W. Künne
ISBN: 9783319511245
Publisher: Springer International Publishing
Publication: May 15, 2017
Imprint: Springer
Language: English

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.

In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.

In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.

 

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