Online Multimedia Advertising

Techniques and Technologies

Nonfiction, Computers, Computer Hardware, Microprocessors, Application Software, Multimedia, Business & Finance
Cover of the book Online Multimedia Advertising by , IGI Global
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Author: ISBN: 9781466607323
Publisher: IGI Global Publication: December 31, 2010
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466607323
Publisher: IGI Global
Publication: December 31, 2010
Imprint: Information Science Reference
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

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