Online Reputation Management For Dummies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Online Reputation Management For Dummies by Lori Randall Stradtman, Wiley
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Author: Lori Randall Stradtman ISBN: 9781118416655
Publisher: Wiley Publication: September 11, 2012
Imprint: For Dummies Language: English
Author: Lori Randall Stradtman
ISBN: 9781118416655
Publisher: Wiley
Publication: September 11, 2012
Imprint: For Dummies
Language: English

More important than ever--how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.

  • Shows you how to create a solid, productive online reputation management system
  • Helps you achieve your brand's goals and be ready to deal with negative chatter or crises
  • Explains how to set up an online reputation management and response team
  • Covers how to identify and incorporate both everyday and crisis SEO keywords
  • Explores reputation creation through listening, messages, images, video, and other media
  • Helps you handle crises with social media, bloggers, and other influencers, and respond immediately

Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More important than ever--how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.

Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

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