Optimize

How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Business & Finance, Marketing & Sales
Cover of the book Optimize by Lee Odden, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lee Odden ISBN: 9781118239575
Publisher: Wiley Publication: March 28, 2012
Imprint: Wiley Language: English
Author: Lee Odden
ISBN: 9781118239575
Publisher: Wiley
Publication: March 28, 2012
Imprint: Wiley
Language: English

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

  • Create a blueprint for integrated search, social media and content marketing strategy
  • Determine which creative tactics will provide the best results for your company
  • Implement search and social optimization holistically in the organization
  • Measure the business value of optimized and socialized content marketing
  • Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

More books from Wiley

Cover of the book Sacred Languages of the World by Lee Odden
Cover of the book Progress in Modern Hydrology by Lee Odden
Cover of the book Climate in Context by Lee Odden
Cover of the book Silicon Non-Volatile Memories by Lee Odden
Cover of the book Ibuprofen by Lee Odden
Cover of the book Bemessungshilfsmittel für Betonbauteile nach Eurocode 2 by Lee Odden
Cover of the book Sentiment Indicators by Lee Odden
Cover of the book Depression in Neurologic Disorders by Lee Odden
Cover of the book Multicultural Issues in Counseling by Lee Odden
Cover of the book Rapid Medicine by Lee Odden
Cover of the book The Handbook of Bilingualism and Multilingualism by Lee Odden
Cover of the book Contemporary Art by Lee Odden
Cover of the book The Science of Stem Cells by Lee Odden
Cover of the book A Carver Policy Governance Guide, Adjacent Leadership Roles by Lee Odden
Cover of the book Introduction to Graphic Design Methodologies and Processes by Lee Odden
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy