Org Design for Design Orgs

Building and Managing In-House Design Teams

Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, Art & Architecture, General Art, Graphic Art & Design, General Design, Internet, Web Development, Web Site Design
Cover of the book Org Design for Design Orgs by Peter Merholz, Kristin Skinner, O'Reilly Media
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Author: Peter Merholz, Kristin Skinner ISBN: 9781491938355
Publisher: O'Reilly Media Publication: August 22, 2016
Imprint: O'Reilly Media Language: English
Author: Peter Merholz, Kristin Skinner
ISBN: 9781491938355
Publisher: O'Reilly Media
Publication: August 22, 2016
Imprint: O'Reilly Media
Language: English

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You’ll discover:

  • Why design’s role has evolved in the digital age
  • How to infuse design into every product and service experience
  • The 12 qualities of effective design organizations
  • How to structure your design team through a Centralized Partnership
  • Design team roles and evolution
  • The process of recruiting and hiring designers
  • How to manage your design team and promote professional growth
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You’ll discover:

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