Orthodox by Design

Judaism, Print Politics, and the ArtScroll Revolution

Nonfiction, Religion & Spirituality, Judaism, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Orthodox by Design by Jeremy Stolow, University of California Press
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Author: Jeremy Stolow ISBN: 9780520945548
Publisher: University of California Press Publication: April 28, 2010
Imprint: University of California Press Language: English
Author: Jeremy Stolow
ISBN: 9780520945548
Publisher: University of California Press
Publication: April 28, 2010
Imprint: University of California Press
Language: English

Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world’s largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact—Toronto, London, and New York—along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow’s study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power.

Finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council

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Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world’s largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact—Toronto, London, and New York—along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow’s study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power.

Finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council

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