Passport for Global Business Etiquette

The BRIC Countries (McGraw-Hill Essentials)

Business & Finance, Business Reference, Business Etiquette
Cover of the book Passport for Global Business Etiquette by Terri Morrison, McGraw-Hill Education
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Author: Terri Morrison ISBN: 9780071746625
Publisher: McGraw-Hill Education Publication: February 26, 2010
Imprint: McGraw-Hill Language: English
Author: Terri Morrison
ISBN: 9780071746625
Publisher: McGraw-Hill Education
Publication: February 26, 2010
Imprint: McGraw-Hill
Language: English

The BRIC countries--as Brazil, Russia, India, and China are referred to collectively--are where the money is going to be in the 21st century. Be ready to go where the money is. But first, do your research.
Passport to Global Business Etiquette: The BRIC Countries will help you greet, negotiate, and entertain your prospects and clients. Featuring material from the "Kiss, Bow, or Shake Hands" online database, this ebook will give you the quick facts you need to avoid faux pas, and protect your investment in these exciting countries. The BRIC countries will require innovative ways of thinking about marketing, branding, sales relationships, and employment. Understanding the cultural traditions, needs and sensitivities of this changing consumer and labor base is a strategic priority for any global businessperson.

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The BRIC countries--as Brazil, Russia, India, and China are referred to collectively--are where the money is going to be in the 21st century. Be ready to go where the money is. But first, do your research.
Passport to Global Business Etiquette: The BRIC Countries will help you greet, negotiate, and entertain your prospects and clients. Featuring material from the "Kiss, Bow, or Shake Hands" online database, this ebook will give you the quick facts you need to avoid faux pas, and protect your investment in these exciting countries. The BRIC countries will require innovative ways of thinking about marketing, branding, sales relationships, and employment. Understanding the cultural traditions, needs and sensitivities of this changing consumer and labor base is a strategic priority for any global businessperson.

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