Pay As You Wish Pricing

Business & Finance, Marketing & Sales
Cover of the book Pay As You Wish Pricing by Jagmohan Raju, Z. John Zhang, Pearson Education
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Author: Jagmohan Raju, Z. John Zhang ISBN: 9780132467476
Publisher: Pearson Education Publication: January 12, 2010
Imprint: FT Press Language: English
Author: Jagmohan Raju, Z. John Zhang
ISBN: 9780132467476
Publisher: Pearson Education
Publication: January 12, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

 

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

 

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....

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