Personal Branding for Entrepreneurial Journalists and Creative Professionals

Business & Finance, Industries & Professions, Industries, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Personal Branding for Entrepreneurial Journalists and Creative Professionals by Sara Kelly, Taylor and Francis
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Author: Sara Kelly ISBN: 9781315437552
Publisher: Taylor and Francis Publication: April 21, 2017
Imprint: Routledge Language: English
Author: Sara Kelly
ISBN: 9781315437552
Publisher: Taylor and Francis
Publication: April 21, 2017
Imprint: Routledge
Language: English

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

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