Personalized Digital Advertising

How Data and Technology Are Transforming How We Market

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Personalized Digital Advertising by Diaz Nesamoney, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Diaz Nesamoney ISBN: 9780134031071
Publisher: Pearson Education Publication: March 31, 2015
Imprint: Pearson FT Press Language: English
Author: Diaz Nesamoney
ISBN: 9780134031071
Publisher: Pearson Education
Publication: March 31, 2015
Imprint: Pearson FT Press
Language: English

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

 

First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:

  • New data management platforms
  • Advanced solutions for offline, mobile, and location data
  • Powerful new ad production and serving technologies

Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.

 

Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

 

First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:

Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.

 

Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

More books from Pearson Education

Cover of the book Microsoft Access 2013 Step by Step by Diaz Nesamoney
Cover of the book Trend Commandments by Diaz Nesamoney
Cover of the book Talking to Siri by Diaz Nesamoney
Cover of the book Law Express Question and Answer: Criminal Law by Diaz Nesamoney
Cover of the book Sams Teach Yourself Adobe Photoshop CS4 in 24 Hours by Diaz Nesamoney
Cover of the book Using WordPress by Diaz Nesamoney
Cover of the book Easy Computer Basics, Windows 8.1 Edition by Diaz Nesamoney
Cover of the book Using iMovie '11 by Diaz Nesamoney
Cover of the book Android Apps Marketing by Diaz Nesamoney
Cover of the book Exam Ref 70-346 Managing Office 365 Identities and Requirements by Diaz Nesamoney
Cover of the book Nikon D610 by Diaz Nesamoney
Cover of the book A Beginner's Guide to Using Your iPad as a Business Productivity Tool by Diaz Nesamoney
Cover of the book Programming in Objective-C by Diaz Nesamoney
Cover of the book Easystart: Dino's Day in London by Diaz Nesamoney
Cover of the book Mastering Nikon Speedlights by Diaz Nesamoney
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy