Persuasion

Social Influence and Compliance Gaining

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Persuasion by Robert H Gass, John S Seiter, Taylor and Francis
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Author: Robert H Gass, John S Seiter ISBN: 9781351806244
Publisher: Taylor and Francis Publication: January 29, 2018
Imprint: Routledge Language: English
Author: Robert H Gass, John S Seiter
ISBN: 9781351806244
Publisher: Taylor and Francis
Publication: January 29, 2018
Imprint: Routledge
Language: English

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.

Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.

Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

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