Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

Business & Finance, Business Reference, Business Writing, Business Communication
Cover of the book Persuasive Business Proposals by Tom Sant, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Sant ISBN: 9780814417867
Publisher: AMACOM Publication: April 30, 2012
Imprint: AMACOM Language: English
Author: Tom Sant
ISBN: 9780814417867
Publisher: AMACOM
Publication: April 30, 2012
Imprint: AMACOM
Language: English

Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to attract prospects’ attention and speak to their needs; ask essential questions for qualifying opportunities; “power up” cover letters and executive summaries; overcome “value paranoia”; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to attract prospects’ attention and speak to their needs; ask essential questions for qualifying opportunities; “power up” cover letters and executive summaries; overcome “value paranoia”; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

More books from AMACOM

Cover of the book The Business Ethics Activity Book by Tom Sant
Cover of the book Positioned by Tom Sant
Cover of the book Strategic Customer Service by Tom Sant
Cover of the book The Relationship Engine by Tom Sant
Cover of the book How Do I Get There from Here? by Tom Sant
Cover of the book Leading at The Edge by Tom Sant
Cover of the book Successful Acquisitions by Tom Sant
Cover of the book Cracking the New Job Market by Tom Sant
Cover of the book Leadership 2030 by Tom Sant
Cover of the book Time Power by Tom Sant
Cover of the book Building Project-Management Centers of Excellence by Tom Sant
Cover of the book Mortgages 101 by Tom Sant
Cover of the book Hire Smart from the Start by Tom Sant
Cover of the book Improving Your Project Management Skills by Tom Sant
Cover of the book Sell with a Story by Tom Sant
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy