Persuasive Communication

How Audiences Decide

Business & Finance, Business Reference, Business Communication, Management & Leadership, Motivational
Cover of the book Persuasive Communication by Richard O. Young, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard O. Young ISBN: 9781317417163
Publisher: Taylor and Francis Publication: July 15, 2016
Imprint: Routledge Language: English
Author: Richard O. Young
ISBN: 9781317417163
Publisher: Taylor and Francis
Publication: July 15, 2016
Imprint: Routledge
Language: English

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them.

The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.

This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them.

The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.

This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

More books from Taylor and Francis

Cover of the book Blood Libel and Its Derivatives by Richard O. Young
Cover of the book Fetishism, Psychoanalysis, and Philosophy by Richard O. Young
Cover of the book Floods by Richard O. Young
Cover of the book Immigration Policy and Security by Richard O. Young
Cover of the book Catholic Renewal and Protestant Resistance in Marian England by Richard O. Young
Cover of the book Yodel-Ay-Ee-Oooo by Richard O. Young
Cover of the book Plato's Theory of Education by Richard O. Young
Cover of the book State Secretaries of State by Richard O. Young
Cover of the book Right Hemisphere Language Comprehension by Richard O. Young
Cover of the book Surviving and Thriving in Care and Beyond by Richard O. Young
Cover of the book Starting a Successful Practice in Clinical Psychology and Counseling by Richard O. Young
Cover of the book Europe and the United States: Competition and Co-operation in the 1990s by Richard O. Young
Cover of the book My Life in Art by Richard O. Young
Cover of the book Propaganda, Politics and Violence in Cambodia: Democratic Transition Under United Nations Peace-Keeping by Richard O. Young
Cover of the book A History of Psychology by Richard O. Young
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy